“The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” William A. Ward

Business education makes a difference in every profession. A career in bodywork must be magnified because it makes such a difference in the world. Bodyworkers who are serious need the guidance of Jodi Scholes. She shares the wisdom of her years of success as a massage therapist, small business owner, and consultant to other business owners. Education is offered in live classes at public locations and hand-picked massage schools across the country.

Here’s a sample of what you can expectin the classroom setting, with no more than 12 participants:

The Business of Bodywork: NCBTMB approved, 3 CEUs

• First 30 minutes: Goal Setting~ Getting to your WHY. This is the stuff they don’t teach at Harvard Law School. You can be one of the best massage therapists on the planet, but if you don’t set goals not enough people will ever know.
• Next 30 minutes: Time Management~ Now that you know why, this is how. Your schedule is the biggest asset and biggest liability to your success. Learn how to take control of your schedule and make it work for you all the time.
• After a little break, next 2 hours: Marketing for Bodyworkers~ So you don’t want to be a used car salesman? Good! These techniques do not ask you to be an over-excited, rah-rah cheerleader. Extraverted or intraverted, not everyone loves to work a room. Learn painless marketing techniques that work to fill your schedule at will with new clients. Here’s a little sample of HOW:
• Retaining your current clients — Remember to do the important work AFTER each session.
• How to Stay-In-Touch with your clientele — Implement EASY programs that work.
• Treating your Business like a Business Like it or not you are in business. Learn how to find time to work ON your business not just IN it.

Do you crave learning more about the business of massage? The average massage school provides 7 hours of instruction in this category according to the AMTA Research. No wonder great therapist struggle to survive. Healers CAN prosper. It is not selfish for someone in a service career to earn a sustaining, even first-class, living. In fact, for those with real talent — like you — it is essential to take it to the next level. The thousands of people who truly need you will never be served by you if you are forced to abandon bodywork to support yourself. Now that you’ve discovered that you have the talent for bodywork, learn “The Business of Bodywork” and set yourself up to have a solid, profitable living. Be an expert practitioner AND be successful.

In case you are exploring how to become a massage therapist or are interested in other forms of Continuing Education, here are the schools I recommend in the Washington DC area:

1) Northern VA School of Therapeutic Massage, 200 Little Falls St. #303, Falls Church VA
More information at: Click here.
2) Massage Therapy Program at Northern VA Community College, Woodbridge Campus VA

New student to NOVA? Click here.
Already a student at NOVA? Click here.

3) Potomac Massage Training Institute, Washington DC
Click here.
4) Thai Institue of Healing Arts. Watch out! In September 2011 they began offering Thai specific, Certified Massage Therapist program. Get in early if you are interested. Limited availability. Click here.