May 1, 2016

It’s time to prepare for Mother’s Day

Prepare? Yes. Not with gifts and reservations for brunch. Mother’s Day comes the same time each year, so how is it that one of the most lucrative holidays for massage therapists ‘sneaks up’ on us? Are you ready? Here is what […]
January 4, 2016

Your Annual Marketing Plan

Seems I’ve been a server for a while. I feel comfortable hosting parties because I’ve been a waitress and a bartender. I have a very neat linen closet because I’ve made the beds in hundreds of hotel rooms as a chambermaid. (Now that’s called the housekeeping staff) I feel very comfortable sticking my […]
July 23, 2015

Summertime Clients-where to find ‘um

I feel ya. Is everyone at the beach? No. In fact there are many families taking a ‘stay-cation’ this summer. Moms & Dads opting to send the kids to Summer Camp versus a week at the lake. So why do […]
June 9, 2015

How to Have A Full Practice All Summer Long

Some massage therapists tell me summer is slow. It doesn’t have to be. True: Many of our regular clients disappear on family vacations over the summer. Hey, let’s face it, the kids are out of school so there will be a […]
January 21, 2015

How to create a strategic partnership with a gym or health club

Here’s some practical step by step instructions on how to partner with a gym or health club. Simply put, we have to create the plan for the club for it to be effective. Here’s what to do: Identify each of […]