marketing | Business of Bodywork

June 9, 2016

I just passed the test!

Have you taken the test? I took the National Exam for the first time in 1993 with a No.2 pencil filling in the circles. I let my certification lapse and -much to my shock and horror- had to take the test again […]

May 1, 2016

It’s time to prepare for Mother’s Day

Prepare? Yes. Not with gifts and reservations for brunch. Mother’s Day comes the same time each year, so how is it that one of the most lucrative holidays for massage therapists ‘sneaks up’ on us? Are you ready? Here is what […]

January 4, 2016

Your Annual Marketing Plan

Seems I’ve been a server for a while. I feel comfortable hosting parties because I’ve been a waitress and a bartender. I have a very neat linen closet because I’ve made the beds in hundreds of hotel rooms as a chambermaid. (Now that’s called the housekeeping staff) I feel very comfortable sticking my […]

July 23, 2015

Summertime Clients-where to find ‘um

I feel ya. Is everyone at the beach? No. In fact there are many families taking a ‘stay-cation’ this summer. Moms & Dads opting to send the kids to Summer Camp versus a week at the lake. So why do […]

July 14, 2015

ABMP promotes EveryBODY deserves a massage week

ABMP says your participation counts-but I say think twice. The Association of Bodywork & Massage Professionals is proud to sponsor the national event, EveryBody Deserves a Massage Week, and looks forward to the participation of many massage therapists July 12-18, […]

June 9, 2015

How to Have A Full Practice All Summer Long

Some massage therapists tell me summer is slow. It doesn’t have to be. True: Many of our regular clients disappear on family vacations over the summer. Hey, let’s face it, the kids are out of school so there will be a […]

January 21, 2015

How to create a strategic partnership with a gym or health club

Here’s some practical step by step instructions on how to partner with a gym or health club. Simply put, we have to create the plan for the club for it to be effective. Here’s what to do: Identify each of […]

May 3, 2013

How do you celebrate Mother’s Day?

The second Sunday in May is a day to reflect on the unconditional love of mothers. Who gets your unconditional love? Son or daughter? Pet? Spouse? The earliest whispers of Mother’s Day come from 1868 when “Mother’s Friendship Day” was […]

April 19, 2013

What questions will your clients ask?

Consider posting these questions on your website or in your brochure stating WHAT MAKES ME DIFFERENT? Here are a 7 helpful questions to ask when looking for a massage therapist: (1) Do you have a license to practice massage in […]

December 18, 2012

Making January your BEST month of the year

What business do you know of that has their BEST month in January? YES! Health clubs. Here’s a seven simple steps on how to make your phone ring off the hook with new referrals from health clubs in your area. […]