August 29, 2013

Mistakes I’ve made #3

Good people don’t always make good team. Good front desk help is hard to find. Optimism, positive attitude and outgoing personality are a must. Its recommended to qualify front desk personnel by asking if they have had good grades because […]
February 18, 2013

Welcoming a NEW hire

Part of our job as the owner’s of a massage business is to make new hires feel welcome and important. If you have a manager, it is critical to educate the manager on the importance of this process. Studies have […]
January 21, 2013

Policies & Procedures-straightforward and simple

Did you know very few massage therapists have WRITTEN policies and procedures? Especially if you have partners, independent contractors or employees its very important to have WRITTEN POLICIES. Here’s a sample of what to include: My Business Name Policies & […]
January 8, 2013

Just do it.

Okay, when was YOUR last massage? No this isn’t me shaking my finger at you to remind you to get regular work. That will be another post. When you schedule a session, you are looking forward to it, right? Maybe […]
August 17, 2012

Recovery Plan for selling massages on GroupOn, LivingSocial +/or TruBates

Too often I am helping well meaning business owners who have gotten pummelled by a deeply discounted coupon program. There are dozens of these companies sprouting up in every community. Here’s a list of a few: GroupOn Bloomspot Living Social […]
August 10, 2012

The (soon to be famous) HOW TO List

The HOW-TO LIST Here is a daily, weekly and monthly checklist of what you COULD be doing to build and solidify your practice. “But!” You say, “..doesn’t building a practice solidify a practice?” No. If you build and do nothing […]